How to Prepare Your Smoke Shop for 710 Day

In the vast matrix of preparation, we begin with gathering ingredients for a cake and continue all the way to those who go so hard in the prep, that they are literally called preppers. And that means if these doomsday preppers can get ready for a cataclysm they don’t even know will happen, we can absolutely prepare for something we know is taking place.

So what is the happening I speak of? No this isn’t M Knight’s misunderstood masterpiece, we’re talking about none other than the second biggest smoke shop holiday; 710 Day!

This is the “officially” designated holiday for all those customers who have a particular affinity for the hard hitting concentrated power of oils, which means it's the perfect day for you to make some extra cash!

With approximately 6 business weeks as of writing to go until July 10th is upon us, now is the best time to get ahead of the competition, by making sure you have everything you need and then some for this coming 710 Day. Follow along in this Got Vape Wholesale Blog to get a better understanding of how to prepare your shop for this upcoming oil focused holiday and boost your profits!

Table of Contents:

What is 710 Slang For?
What is 710 Day?
#1 Rule to Boosting Your 710 Profits
Check Your Stock
Load Up On Hot Ticket Oil Products
Easy Entry Level Purchases
Offer Disposable Alternatives
Carry the Blue Chip Brands
Create Effective Oil Bundles
Advertising to Organically Grow 710 Day Hype
Prepare A 710 Day Event
Do an Early Bird Give Away or 710 Mystery Box
Papers, Tools, Accessories
An Oily Conclusion

What is 710 Slang For?

We’ll help you out:

710 ⇄ 0Ɩㄥ⇄ OIL

Get it? 710 is actually just oil in all caps upside down! Mind blown right?!? Yes that means our day in question was invented courtesy of the graphic design savants that managed to utilize the upside down calculator method of spelling, to crown this most momentous of days.

That means anytime you see “710” attached to a product, you know the general ballpark of what you are dealing with, despite there being a multitude of different kinds of these concentrates.

What is 710 Day?

Just like Popeye’s taste in women, this holiday is all about oil.

710 Day takes place annually on July 10th each year and is typically a day spent by the community celebrating their enjoyment of oils, concentrates, and waxy materials.

For your smoke shop, 710 Day represents an amazing opportunity to run some sales and promotions in order to capitalize on the increased monetary attention that oil products are going to get both in the lead up and on the 10th itself.

#1 Rule to Boosting Your 710 Profits

The first and most obvious tip is to START PREPPING EARLY. Seriously, we can't stress enough that the biggest key to doing well on 710 is to start developing plans well in advance.

This allows for any mishaps to be simple mole hills instead of mountains that end up derailing your entire plan. Having the advantage of time is massive and will be that extra push that distinguishes your shop from the multitude of others who are attempting a thoughtless cash grab that customers will see right through.

Extra time lets you make more informed decisions, avoid conflicts, and have the inherent upper hand in all of your business decisions. So with that in mind, we are going to dive into a couple of ways that you can boost those 710 Day profits sky high.

Check Your Stock

Much like an action movie hero barking “Everyone good?” after their jeep just careened off a cliff with half the cast in it, beginning your 710 prep starts with a good old fashioned stock check.

Start by simply checking how much of each product you have, while paying special attention to products that are in the 710 universe. Compare these numbers with your typical monthly sales figures to get an estimate of how much you’ll have left in 6 weeks.

With this number in mind you can now accurately invest in 710 products so that your inventory is prepared for the ensuing rush.

Load Up On Hot Ticket Oil Products

Succeeding on 710 means having the right selection of products that will inspire customers' imaginations into buying more than they normally would. Here we are going to recommend some of our current best sellers and some new arrivals that will give your shop the extra edge needed to elbow out the competition.

The Lookah Giraffe Electric Nectar Collector is one of our best selling dabbing devices thanks to its easy to operate and stable design that instantly appeals to customers. The Giraffe runs on a 650mAh battery, has three preset voltage settings (3.2, 3.6, 3.9v), and is fitted with a Lookah type V quartz coil for the most flavorful of hits.

Wulf Mods has recently released their brand new Recon 4G Dual cartridge Vaporizer 9pk, which offers customers the revolutionary ability to hit two different cartridges at the same time! These offer a super fun way for shoppers to experiment with new flavors and combinations. This will surely prove to be an attractive item on 710 Day, as oil enthusiasts are going to get sucked in by the allure of creating their own custom combo clouds.

Another best seller is the supremely powerful Exxus Vape Go Plus Concentrate Vaporizer and its mind bogglingly powerful 5,200mAh battery! This is one that customers continuously rave about and is a great option to have on deck for customers who want to have the most premium of concentrate experiences on 710. Exxus has really gone all out on the Go Plus with temperatures reaching 932˚F, a coil-less quartz chamber, and glass percolating chamber.

For a more design focused piece the Lookah Dinosaur Electron Dab Rig is a gorgeous Jurassic inspired device, with an utterly unique body that resembles one of these prehistoric monsters. Powered by a 950mAh battery and coming with 2 included type D quartz coils, the Dinosaur Dab Rig is as premium underneath the hood as it is on the outside, this is one book you can judge by its cover.

Easy Entry Level Purchases

A smart way to boost your sales is to offer customers unfamiliar with the world of dabbing a very cheap entry method. This gets them opening their wallets and you a brand new oil customer.

One of the best ways to do this is with the point of sale ready, Wulf Mods Smoked Glass Pinched Throttle Nectar Straw 25pk. These nectar straws retail for about as cheap as possible, making it the perfect option for those who are on the fence about trying oil.

With the added incentive of a discount or bundle with a torch; this is a perfect way to sway those newer customers into joining the 710 fold. Peaking interest this way can also lead to a boat load of sales down the line as they get more into the niche, so definitely grab some of these and plop them right next to your register.

For some slightly larger entry level collectors that don’t skimp out on extravagant designs, make sure to also check out both the 6 Inch Glycerin Milky Colored Nectar Straw and the Zig Zag Nectar Collector with 10mm Titanium Tip. Both of these choices are still very affordable while still offering a slightly more complex body design than the Wulf nectar straws.

Take a look at the Wulf Mods Speed Torch 18pk for some incredibly powerful, portable torches that can be bundled with one of the nectar straws or other devices. As torches are necessary for most non vaporizer dab rigs, these are going to be a must have for many a customer. The Speed Torches also come in a point of sale ready package, so they will fit perfectly next to your Nectar Straws.

Offer Disposable Alternatives

For customers who are less interested in seeking out their own concentrates, make sure that you have some disposable CBD oil vaporizers on deck to cater specifically to them. By having some ready to go oil disposables, you are lowering the entry bar for 710 and giving shoppers the option of picking up all the need to enjoy the holiday at your Shop alone.

A great option for disposables lie in the Hidden Hills Frozen Fresh 2G Disposable 5pk as they contain a premium blend of THC-A ULTRA, THC-B, and D9. Coming 5 to a pack and featuring enticing flavors like blue dream and pound town.

Hidden Hills also has the slightly larger 3G option with their The Rizz Live Sugar Disposables. These awesome disposable oil vaporizers have been loaded with a D9 | THC-P | HTE BLEND for your customers pleasure and also features tasty flavors like miami rose and forsaken fuji.

For a different brand, check out the Canna River 2.5g HHC Highlighter Disposable 5pk. Their premium oil is derived from GMO free and USA grown hemp, to ensure customers are getting the smoothest of puffs. Awesome flavors included by Canna River for the Highlighter Disposables include wedding cake and rainbow sherbert.

Carry the Blue Chip Brands

It’s a basic fact that when 710 rolls around, there is going to be an absolute frenzy of high rolling customers flowing through your shops. Before they get to your store however, most of these deep-pocketed customers will do a cursory online search to see if you carry the top shelf items.

That means it’s wise to stock up on items from Puffco, Yocan Black, Focus V, ect. if you want to make sure your shop has the outward appearance of excellence. Not only will carrying these brands get more traffic into your shop, it presents the option to upsell other customers on the extraordinary benefits that investing in these brands presents. For some quick highlights from each of these brands, take a look at the Puffco Peak Pro, Yocan Black Phaser Max, and the Focus V Aeris Portable Concentrate Vaporizer.

Create Effective Oil Bundles

Make sure to build a couple of bundle packages that target each subsection of the 710 community. This will allow you to target customers no matter which type of oils or concentrates that they are interested in.

Bundling an accessory with a main part is another great option, for example you could sell a Puffco Proxy alongside its dedicated Puffco Proxy Travel Bag to create an especially attractive option for customers looking to go big on 710.

Many other brands sell premium accessories for their vaporizers, so brainstorm some different options and then come up with effective discount rates to make sure you come out on top.

Advertising to Organically Grow 710 Day Hype

Lean into the fun of 710 by creating a marketing campaign to organically create hype in your shop's community. Try putting up fliers outside of your shop and throughout the store explaining some of the potential 710 Day deals you are going to be running.

For added hype, try a “tease” campaign on your instagram where you take a close up photo of a certain product but don’t reveal which one it is. Accompany the photo with the promise of what the discount will be on 710 and then watch as customers speculate over which product is going to be on sale. As you get closer to the week of, you can do a grand reveal where you finally let everyone know what the hot ticket item is.

Prepare A 710 Day Event

Take your 710 Day to the next level by considering running some sort of event at your smoke shop. The options for this are truly wide open and can be anything from hiring a food truck to hangout in front of your shop, to speaking with a local band to see if they would do a live set.

No matter what you decide to do, the simple act of having an event will draw in a much larger selection of people and help you tap into the foot traffic market that may otherwise just walk on unaware that 710 is a special day.

Another strong option is to speak with local brands that are in the 710 vaporizer or pipe business and partnering with them to have a pop up event at your shop. These are great ways to build customer trust with specific brands and to introduce shoppers to items that they previously wouldn’t have considered.

Do an Early Bird Give Away or 710 Mystery Box

Consider running an “early bird” sale for 710 where the first 10 customers to spend X amount of money get an exclusive item or where prices during the first hour of opening are an extra 5% off!

Both of these ideas will give customers an incentive to show up early and will have people spending even more than they normally would to take advantage of the 710 discounts.

You could also create a special mystery box that is only available in limited quantities in order to inflate the sense of FOMO that customers can experience. Leveraging this is a powerful tool against the psyche of the customer and will help boost your sales.

Papers, Tools, Accessories

In all the 710 hype don't forget to have the little things on deck as well. This is because although many people may be coming to your shop for a specific 710 deal, this doubles as the perfect opportunity to demonstrate how amazing your shop is with a bountiful selection and friendly staff. Think of it as a trial run for new customers who are coming to your shop, impress them and you may just get a brand new regular customer.

An Oily Conclusion

Now that we have comprehensively gone through a whole host of different ways you can prepare for 710 Day, it’s time for you to pick the ones that help YOU the most and run with them!

Luckily for you, by getting ready for 710 now you are a full 6 weeks ahead of schedule. This gives your orders time to arrive and lets you dodge any last minute panic. So take the bull by the horns and make this 710 Day the most profitable one in your shop's history!

For more Smoke Shop news, tips, and commentary; make sure to check out our Got Vape Wholesale Blog right here! Take a look for our down low on legal mushrooms and what the rescheduling of cannabis means for your smoke shop!